The Best Time to Post on Instagram

Instagram is one of the most popular social media platforms in the world, with over a billion users.

If you are a creator, you want your posts reach to as many people as possible.

The best time to post, according to Later, is early in the morning.

Here, the time zones in which your prospective viewers fall has to be accounted for.

 Hence, publish your post when it is either morning or evening in your viewers' time zone.

Besides, the best time to post also varies according to the type of content.

Reels, the most popular format, get the most engagement when posted early in the morning.

For instance, posts pertaining to entertainment get the most engagement during working hours.

As far as the best day of the week is considered, posts published on weekends often get better engagement.

Educational posts get traction in the evening as students and faculty are often more active later in the day.