The Best Time to Post on Instagram

Instagram is one of the most popular social media platforms in the world, with over a billion users. 

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If you are a creator, you want your posts reach to as many people as possible. 

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The best time to post, according to Later, is early in the morning. 

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Here, the time zones in which your prospective viewers fall has to be accounted for. 

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 Hence, publish your post when it is either morning or evening in your viewers' time zone. 
 

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Besides, the best time to post also varies according to the type of content. 

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Reels, the most popular format, get the most engagement when posted early in the morning. 

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For instance, posts pertaining to entertainment get the most engagement during working hours. 

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As far as the best day of the week is considered, posts published on weekends often get better engagement. 

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Educational posts get traction in the evening as students and faculty are often more active later in the day. 

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